Released on = August 17, 2006, 12:18 am

Press Release Author = RNCOS

Industry = International Trade

Press Release Summary = The durables market is replete with opportunities, with
soaring demands. While MNCs and zealously wooing the rising middle class through
Organized Retailing sales, volumes are strong in the Organized Retail Sector.

Press Release Body = The last decade has seen unmitigated rise in demands in the
consumer durables sector vis-à-vis the Indian Retail Industry.

A number of factors have contributed to the persistent rise in demand for consumer
durables within the Indian Retail Sector. The most perceptible ones include the
mounting income levels, emergence of dual-income families, availability of
disposable income, changing lifestyles. These factors have led to the emergence of a
highly aware and demanding consumer base.

In terms of product category, the consumer durables market can be stratified into -
consumer electronics comprising of TV sets, audio systems, VCD players and others;
and appliances referred to as "white goods", which includes washing machines,
microwave ovens, air conditioners (A/Cs).

MNCs with their superior technology and high spending on R&D have a distinct edge
over Indian manufacturers. Domestic companies however, are able to have a standing
owing to a far-reaching distribution network and a better understanding of the local
market conditions. Presently sales volumes are the highest in the Unorganized Retail
Sector.

In the rural areas the demand is also governed by the extent of government funding
for infrastructure development, particularly with respect to electricity.

RNCOS, an India based market research company, in its report "India Retail Sector
Analysis (2006-2007)", highlights the overall contribution of the Indian consumer
durable sector in the Indian Retail Industry. The existing size of this sector
stands at an estimated USD 4.5 Bn.

There has been stiff competition among major MNC brands like Sony, Samsung, and LG;
especially in the high demand categories like flat screen TVs and frost-free
refrigerators. In 2005, sales volume for Indian TV and Refrigerator stood at a
whooping 8.9 Mn and 4.2 Mn respectively.

The research report addresses the opportunities and the challenges in the Indian
Retail Sector that are critical to the success of Indian Retail Industry in general
& Organized Retail Industry in particular.

About RNCOS:

RNCOS, incorporated in 2002, provides Market Research Reports for your business
needs and aims to put an end to your information pursuit. Our expertise in gathering
global business information for industry research, corporate training, growth
consulting, and business consulting, brings reputed companies and firms to us for
business enhancement solutions. We can be your one-stop-shop for Industry research
information and niche market analysis.


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Contact Details = RNCOS
Shushmul Maheshwari
Head of Business Development
29, 1st Floor, Patparganj Industrial area, Delhi 92
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info@rncos.com